The shop is focused on honesty and treating customers fairly. Rivord said part of the reason he decided to go into business for himself was because he was seeing more people who wanted their car fixed right, but didn’t want to pay big dealer prices.
“We don’t sell anybody anything they don’t need,” he said.
Customers can expect an up-front appraisal paired with reasonable prices.
“I just gotta’ treat it like my own stuff, as if my own kids were going to be riding in it,” Rivord said.
The new business provides full automotive repair for all makes and models, including some foreign cars. Rivord Repair Center will also carry tires and do alignments.
Auto repair was a natural fit for Rivord. The Superior native comes from a family of dirt track racers and he still races today. The new repair center is in a great location, he said, with three neighboring car dealerships. “It’s like car alley,” Rivord said.
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Rivord Repair Center is open from 7 a.m. to 5 p.m. Monday through Friday and Saturday by appointment. For more information call 715-718-2727 or stop by the center at 1327 Ogden Ave