Service takes on all kinds of forms. Examples of service include how often and in what way you contact your customer, providing them updates on new products, changing prices, industry information and ordering, shipping or delivering the products. This isn’t an all inclusive list, but provides a good outline of services. In this list the one item that consistently has the single biggest impact on the relationship is that of product delivery.
There are many reasons why a Dealer delivers the products to their customers. The Dealer may want to demonstrate their commitment to the account, or use it as a “sweetener” to gain the business or to keep the business from a competitor or the customer may demand it as part of doing business with you. Whatever the reason it is important to understand that once you have provided something (for free or even a minimal charge) it becomes exceedingly difficult to take it away or charge more for it.
In the seasons of life, change is inevitable. At any moment, of any random day, any of us can experience a life changing event or simply arrive at that place where our bodies will no longer support the demands we want to place on them. When this happens, unless we have been thoughtful in planning for this eventuality, this change may result in a major disruption in the relationships you have developed. If a disruption does occur there may be few options in addressing it due to the nature of our multi-level marketing system.
If you are engaged in providing high levels of physical service to your accounts, regardless of your age, it is a wise and prudent course to develop a plan to minimize the impact of a disruption. This can mean beginning to transition accounts to a more self-service mode, engaging children or other family members in how to step in, creating a plan to allow a downline Dealer to service them, etc….
As you consider your AMSOIL business, having a plan for today is good, but having a plan for tomorrow is even better.