The high quality and performance of AMSOIL products does help to build customer loyalty, but what else helps build customer loyalty? Here are some things to incorporate into your business processes to help build customer loyalty:
Reliable – Do what you say you are going to do when you say you are going to do it. When your customers see consistent patterns from you, their trust in you will grow.
Credible – This is the natural progression from reliability. Your credibility is enhanced when you do exactly what you say you will do, each and every time. It is expected that your actions will deliver on your words.
Responsive – Have empathy for your customer and understand their urgency. A good idea is to set these expectations up front, and if there is a need to stray from the norm your customer can communicate that to you. For example, if they try and contact you and you are unavailable, you will contact them the next day. If there is an urgent issue, you will call back after regular hours.
Know your customers – What are the products they usually order. What equipment do they have? Depending on your customer, who are their customers? The more you know about them the better customer service you can provide. In addition, by knowing your customers better, you can explore additional product sales.
Say thank you – A little bit of appreciation can go a long way. Be sure to let them know that their business means a great deal to you. Send a thank you note or perhaps a hat or bottle of P.i. for their patronage.
These are just a few of the things that you can do to build customer loyalty. Loyalty will ensure you retain your customers and work with you in the future. Loyal customers will also tell others what a great products and business you have and how easy you are to work with. In fact, don’t wait for them to tell others. Ask you customer for a referral to someone they know that can benefit from AMSOIL products and your service.