When in Daytona, I was headquartered in the Chamber of Commerce Welcome Center. This was a great location to meet riders from across the country and answer their questions about AMSOIL products. I certainly can tell that this sponsorship, as well as our other rally and racing sponsorships are paying off by building our brand. I hear from so many bikers at this event, as well as other events that they have heard great things about our products and are ready to give them a try in their motorcycles. We talk about what oil they should get for their bikes and where they can find our products. This gives me the chance to promote our Dealer and Installer locators which can help them locate products in their home towns. We also talk about Dealer opportunities, PC Memberships, and even get into the RA/CA accounts available for their businesses. The bottom line is that more and more people have heard about us and want to give us a try.
Another group I hear from in Daytona is those that are already our customers and love our motorcycle oils. They tell me stories about the differences they have noticed since switching to AMSOIL. The three main comments I get are as follows; my bike runs cooler since I switched to AMSOIL, my bike shifts so much smoother since I switched to AMSOIL, and my bike runs quieter since I switched to AMSOIL. This is great praise from a group of customers that take pride in and really want to take the best possible care of their toys.
The first group I mentioned above, those enthusiasts that are ready to try our products, will definitely provide AMSOIL Dealers with sales opportunities in the future. But don’t forget about those existing customers that already use and love our motorcycle oils. They need to learn about the rest of the product line from you. Enlighten them on the quality and performance they can get from our automotive, diesel, two-cycle, gear and transmission oils. Show them how to get the best performance and protection for all of their vehicles and equipment. Educate these customers on the benefits they and their equipment will receive just by switching to AMSOIL.