The following are recommendations that I consider more on the “economical” side of the business promotion fence, but are very effective at building your business. Some of these ideas I KNOW you have heard from the Dealer Sales Department before, but they bear repeating:
You are the face of AMSOIL in the field. Take advantage of that! Be sure to wear AMSOIL clothing whenever you can. Make sure your car or truck at least has an AMSOIL sticker, add your business name and telephone number, or invest in our co-op vehicle graphics program. All of these things promote your business when you are on the move in the public eye.
Be ready for a hand off. Make sure you have business cards with you at all times. Include any other important contact information including your telephone number, email address, and website address on the cards. Carry G-100 product catalogs with your referral number (ZO #) already on the back of them so you can give them to an interested party.
Get wired. That’s right; make sure your business is ready for today’s fast paced marketplace. Ideally everyone should have a website, but if not ready for that investment (websites are part of a Premium DZ Membership) be sure to have a facebook page and look at registering on a site like LinkedIn. Make sure that you can be found online.
Extra! Extra! Read all about it! Utilize a press release to highlight an important event or achievement. You can announce when a new retail account is carrying AMSOIL products. You can announce your successful completion of AMSOIL University, or achieving DJ status for the first time. These are a couple of different ways to get your business in the local paper and get some free publicity.
Scratch my back, I’ll scratch yours. We have always talked about getting referrals from your current customers. Encourage more of that by rewarding the referrer with a hat or bottle of P.i. And whenever possible, you should refer business to your customers. They will appreciate the business and almost always return the favor.
I endorse you. This is very similar to the “scratching” mentioned above. Whether it is an endorsement on LinkedIn or a good review on Yelp, step up and provide someone or someone’s business a personal testimonial. It will be appreciated, and often reciprocated.
Get involved and lend a helping hand. Everyone should be involved in their community or volunteering for a charitable organization. We are all fortunate for what we have and should be willing to give back. In addition to giving back, you will make connections to people and businesses that want to do business with those that share the same values and beliefs. What organizations are your customers involved with?
What opportunities are around me? I know of banks that have a “Small business of the Week” or a “Spotlight on Small Business” event. The bank’s customers are allowed to promote their business on-site or in a newsletter. Ask around to see where you may find a forum for you to promote your business.
Where do you hang out? Maybe a better question is where do your customers hang out? Take some time to find out if your customers get together with their business peers. For example let’s look at farmers. They are a group of business people that help each other out and share their successes with each other. This will often happen at the coffee shop in town. Maybe it’s time to stop for some coffee. And don’t forget about where your customers hang out online. What websites do they go to? Are there forums that they participate in and recommend?
Time to wrap it up as this is much longer than our typical blog. Try some of these ideas, or do some research for other ways to promote your business. You don’t have to spend a lot of money to do it, just some strategically spent time.