So what should we as salespeople resolve to do in the year ahead? And what resolution can we make that is meaningful and yet realistic to attain? How about enjoying the sales profession more this year than any year in the past? That's right. Sales can be a lot of fun if you're willing to work on yourself just a bit.
Improve your listening skills this year. Remember, it's not about you. It's about the client. You need to be a problem solver for them. Your job is to help clients win. When they win, you win.
Continue to learn. Since no one ever graduates from selling, invest in sales training material. Go to the "Training" tab in the Dealer Zone and access some of the many sales tools available. Plan to attend AMSOIL University and the 40th Anniversary Convention in July. Those two events will be combined into one fantastic week of training, networking and recognition.
Better prepare for each and every sales day. Get to know our products and programs. This way you can eliminate many daily surprises. Your preparation will compensate for any lack of talent.
Separate refusal from rejection. One is professional, the other is personal. Your prospects don't know you well enough to personally reject you. Therefore, you should accept the cleint's saying "no" as a refusal to buy from you...the professional. Don't take it personally. A "no" today moves you closer to a "yes" tomorrow.
And maybe most important, never miss an opportunity to laugh at yourself. Take the client's and their needs seriously. Take yourself less seriously.
This may sound like a series of resolutions. But it's really all about learning to have fun with sales. Gone are the days when selling was all about hype and hoopla. The times today demand for high integrity selling because the client is well informed, educated and should be respected.
Be proud of your profession and have fun with it. If you can turn that resolution into a habit, chances are your sales numbers will improve. Good luck and good selling in 2013!