It can be viewed as an immediate cause and effect, e.g. hit your thumb with a hammer and its swells and becomes black and blue. It also has a much longer term application e.g. if you plant a seed, eventually it will grow into a plant. Understanding both as they pertain to you personally and in your business is important. What is often missed in the longer term view is what happens in between the sowing and the reaping.
If someone says to you “Sow well and you will reap well”, they are missing a big piece of the process. (Note I have been guilty of this) What’s missing is what you should do after Sowing, so that you can Reap. That missing piece, is Cultivation.
Most people think of farming when they hear the word Cultivate and they would be right. However, definitions of Cultivate include words like develop, improve, train, educate, foster, give special attention and promote. These are the things we should naturally be doing as part of being in and developing a relationship. Sowing the seed (thoughts or ideas) needs to be followed by the nurturing of those thoughts or ideas so that they don’t fizzle or get choked off by a competing thought or idea.
Cultivating a relationship takes consistency and commitment over time. It involves little things, a bit of extra effort and being genuinely concerned about the process and outcome. So that means if we want to be successful in our relationships, both personal and professional, we should all act like farmers.